Day 2

What the Gonzalez v. Google Case Mean for Amazon Sellers w/ John Bergmayer

Episode Summary

Our guest, John Bergmayer, is here to help us make sense of the Gonzalez v. Google Supreme court case and how its outcome may impact Amazon, Social Media, and your business.

Episode Notes

The US Supreme Court is about to deliver an opinion that could undo the law many believe made the internet possible. This opinion might drastically affect Internet giants such as Amazon, Google, and Facebook.

But smaller businesses, such as Amazon sellers, might also be impacted.

The case, Gonzalez v. Google, questions the protections offered to Big Tech companies by Section 230 of the Communications Decency Act.

The internet likely would not exist today without the protection afforded it in 1996 by this Act. But the times have changed, and websites are not merely conduits for information to innocently be passed back and forth. These websites are processing, recommending, and doing things to keep you engaged on their site…so they can serve more ads and make money…a lot of money.

As a seller or vendor, it's wise to protect your business by following the law and producing safe products. It's also important to make claims that are supported by evidence. Amazon's actions in the last few years seem to suggest they know a time is coming when they won't be protected, so protect yourself, your customers, and your business first.

Our guest, John Bergmayer, is here to help us make sense of this case and how its outcome may impact the internet. He has spent a career tracking the effects of Section 230 and is paying particularly close attention to this latest case.

He's here today to unpack what's going on and how a decision may affect you, the Amazon Seller or Vendor.

Key Takeaways

- History of Section 230 (03:02)

- Does Section 230 cover today's issues (10:50)

- Is Amazon liable for what's sold on their platform (19:45)

- Holding Amazon liable as a seller vs. as a third-party content platform (21:39)

- Section 230 as a shield for the internet (28:09)

- What are the possible outcomes if the Gonzalez family wins (31:02)

Additional Resources:

Connect with John Bergmayer:




- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media


Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

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