Shannon and I just returned from Amazon Accelerate, a 2-day conference in Seattle. We discuss the highlights of the conference, as well as some of the new features and rollouts Amazon is providing for sellers and brands.
Shannon and I just returned from Amazon Accelerate, a 2-day conference in Seattle. We discuss the highlights of the conference, as well as some of the new features and rollouts Amazon is providing for sellers and brands.
Among the major new announced features are Tailored Audiences which will help sellers increase their email marketing reach and build brand loyalty. This will help sellers grow sales with existing customers through free targeted email campaigns.
For instance, sellers will be able to directly target repeat customers from the last 12 months, highest spending customers, and most recent customers with things like product launches and hot deals.
This new feature will be available through the Amazon Customer Engagement Tool.
This is just one of the many new features coming out of the Amazon Accelerate Seller Conference….tune in for more.
Key Takeaways
- Interesting stats from the conference (04:40)
- Tailored Audiences free marketing tool (08:15)
- Amazon Launches Small Business Badge (10:54)
- Customers ask Alexa (15:12)
- Premium A+ Content to sell even more (18:54)
- You can now send traffic from Amazon to a D2C website (23:03)
- New features for Buy with Prime (25:14)
- Brand protection - Counterfeit Crimes Unit (33:59)
- Customer review sentiment analysis (39:11)
- Receive your payments faster with Amazon Express Payouts (55:18)
- Sellers can now run A/B tests on bullet points and product descriptions (56:58)
- “Call me now” in the Account Health Dashboard (01:01:19)
Additional resources:
- Link to Amazon Accelerate: https://sell.amazon.com/events
- Link to Counterfeit Crimes Unit: https://brandservices.amazon.com/counterfeitcrimesunit
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- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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