Day 2

The Amazon Seller's Playbook

Episode Summary

The Amazon marketplace offers an incredible opportunity for brands to reach a wider customer base to sell more. But to stand out, you have to beat the fierce competition. This episode is about how to sell on Amazon the right way, thinking long term with the right Amazon Sellers Playbook.

Episode Notes

If you've been following us here on the Day 2 podcast, I'm sure you've got a ton of value and useful insights on how to succeed on Amazon.

In the first four episodes, we've covered a lot of ground. We've talked about:

- Our Origin story

- Myths of selling on Amazon,

- Biggest Amazon seller mistakes and

- How Amazon's algorithm really works.

This episode is about how to sell on Amazon the right way, thinking long term with the right Amazon Seller’s Playbook.

The Amazon marketplace offers an incredible opportunity for brands to reach a wider customer base to sell more. But to stand out, you have to beat the fierce competition.

Shannon and I disclose the 5 fundamentals you MUST get right to set your brand for long-term success.

Unfortunately, many sellers do only one or two of these things, but you have to do them all. They build off each other.

These basics help you launch, listen, learn, and respond fast. This is the name of the Amazon game.

Tune in to learn more about the Amazon Seller's Playbook and how it helps you do basics correctly and repeatedly.

Key Takeaways

- You have to do the basics correctly and repeatedly (01:47)

- Product is King/queen (03:48)

- How to lay the foundation for your listing (07:12)

- Driving traffic to your listing (13:10)

- FBA vs. FBM listings (15:36)

- Free shipping is the name of the game (17:03)

- Consumers have more power than ever (25:08)

- Take care of your customers, and they will take care of you (25:08)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).