Day 2

Seeking the Wisdom of the Crowd with Justin Chen of PickFu

Episode Summary

In this episode, Jason interviews Justin Chen, co-founder of PickFu, a crowdsourcing A/B testing platform that provides qualitative and quantitative data on images, videos, and more in order to give sellers better data and make decisions faster on and off Amazon.

Episode Notes

Today's guest, Justin Chen, along with his co-founder, John Li, and the crack team at PickFu, is on a mission to democratize consumer research so that anyone and everyone can make better, data-driven decisions.

PickFu provides consumer research services to a wide range of customers, from NY Times bestselling self-published authors to the largest video game companies to the full range of CPG and Amazon FBA businesses.

For the modern seller, knowledge is power and getting as much data, and input from a curated audience most likely to buy your product is a must.

For sellers, PickFu helps ensure that their products resonate with the target audience so that they don't make blind decisions. Unlike in the older days, you can no longer list your products on Amazon and rely on reviews to iterate.

It's also an affordable way to optimize your e-commerce marketing images and copy before buying ads.

Key Takeaways

- Justin's journey to developing PickFu (01:57)

- Democratizing consumer research (07:45)

- Range of ideas you can test with PickFu (10:10)

- Keeping things fresh with re-optimization (20:08)

- Testing against your competition to validate your designs (25:11)

- How to use the Q&A's to learn about your product (28:10)

- Amazon's AB testing program - manage your experiments (30:33)

- Instilling a data-driven mindset into your organization (34:00)

Additional resources:

Stop guessing what your customers want - Get Insights from PickFu

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).