Day 2

How to Launch, Grow & Protect Your Brand with Amazon Brand Registry

Episode Summary

In this episode, I am joined by Shannon Roddy as we answer your most burning questions about the Amazon brand registry.

Episode Notes

Amazon Brand Registry is a critical element of your brand's success on Amazon. Once obtained, it offers tons of great benefits to brand owners, not only to grow their brand and sell more but also to protect and defend it from people out to benefit from your sweat.

Even so, most brand owners are not fully leveraging the brand registry and don't understand how to get it, what it does, and, more importantly, what it doesn't do.

Amazon Brand Registry is a suite of tools designed to help you launch grow, protect your brand, and create a better Amazon customer experience.

Of all Amazon programs, the Brand Registry is arguably the most vital to the success of a brand on Amazon, with Amazon advertising being a close second.

In this episode, I am joined by Shannon Roddy as we answer your most burning questions about the Brand Registry.

Key Takeaways

- What is Amazon Brand Registry (02:18)

- Amazon's IP Accelerator program (03:25)

- The benefits of Brand Registry (05:34)

- The power of brand demographics data (11:50)

- Protections offered by Amazon Brand Registry (14:27)

- What Brand Registry doesn't do (18:43)

- Biggest mistakes brands enrolled in Brand Registry make (23:15)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).