In this episode - Shannon Roddy interviews Malia Kim and James Ford-Bey of Avenue7Media to discuss how compliance, performance, and catalog issues can interrupt a brand owner's sales at the height of the Q4 holiday season.
It's every seller's worst nightmare – your Q4 sales are just starting to rocket when Amazon takes action against one of your products. Customers can no longer find or purchase your product, costing you thousands of dollars in sales a day.
The root causes can run the gamut from product quality, catalog issues, performance issues, and many more….
Today I'll be talking with Malia Kim, the Director of Product Availability, along with James Ford-Bey, our Senior Catalog Consultant here at Avenue7Media, who helps solve these issues for the sellers and brands we work with every day.
Product availability is the #1 thing we look at when analyzing our client's accounts. It's amazing how many sellers overlook this, yet if your product is not available, people can't buy it.
This can cause you thousands of dollars in sales a day, especially if it's your highest-selling product in the upcoming holiday sales season.
But keeping your product listing up all the time is a challenge to sellers due to the fact that Amazon has grown exponentially and become so complex in the past few years and that complexity becomes a burden to sellers and brand owners who want to continue selling on the platform.
We're excited to share the knowledge we have to help you avoid and overcome this potentially devastating issue.
Key Takeaways
- Amazon's always a constantly changing environment (01:26)
- Creative aspects and approach to resolving Amazon catalog issues (04:08)
- Diagnosing a performance issue versus a catalog issue (06:25)
- Avenue7Media’s secret sauce to getting your product back up (11:27)
- Most common catalog issues we're seeing (15:59)
- How catalog issues impact advertising (21:39)
- Search suppression because of browse nodes (27:01)
- The biggest mistakes sellers make when their listing goes down (29:20)
- When a seller should ask for help with Amazon issues (33:28)
Additional resources:
Avenue7Media Amazon Services mentioned during the episode:
✅ ASIN Reinstatement: https://avenue7media.com/asin-reinstatement/
✅ Amazon Catalog Support: https://avenue7media.com/amazon-catalog-support/
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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