Day 2

How Amazon is Raising Product Prices Across the Entire Internet

Episode Summary

It's hard to believe, but Amazon is responsible for increasing prices across the entire internet. Tune in to this episode to find out how they are doing it and how to protect yourself as a seller.

Episode Notes

We live in a world of unintended consequences; somebody intends to do one thing, and the opposite happens. This is definitely the case with Amazon.

On one hand, they say their goal is to offer the lowest prices online. Yet, they are responsible for causing prices to increase not just on their platform but on the entire internet.

You might be wondering how this happens….

Picture this, Amazon has more than a billion products on its platform and accounts for more than half of the eCommerce market share. In addition, they have sophisticated tech they use to scan the entire internet for products.

When they find your product has a lower price on another ecommerce platform, they punish you by taking the Buy Box from your listing. This is commonly referred to as Buy Box suppression.

This has the effect of drastically lowering your sales.

The only option left is to increase prices on the other ecommerce platforms to get your Amazon sales back, which has the effect of raising product prices everywhere.

This Amazon practice pisses sellers off, but stay tuned; we'll tell you what to do to protect your business.

Key Takeaways

- How Amazon is raising prices on the entire internet (02:20)

- History of Buy Box suppression (04:38)

- How Buy Box suppression works on Amazon (08:53)

- If Amazon pisses sellers off, why don't they leave? (11:42)

- Is Amazon a monopoly? (15:33)

- Strategies sellers can take about this price parity situation (20:12)

- Giving your Amazon products unique UPC codes (25:14)

- Can Congress take action against Amazon? ( 29:07)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).