Day 2

Creating Video That Sells with Marketing Legend, Rick Cesari

Episode Summary

Jason interviews legendary Rick Cesari about how brands can use video more effectively to reach their audience, communicate the benefits and sell more products.

Episode Notes

What do the George Foreman Grill, GoPro Camera, and OxiClean have in common?

I bet you said they are all billion-dollar brands, and you are right.

But they all reached that success thanks to the amazing talents of my friend Rick Cesari who is on the show today.

He is a video marketing legend that has helped build many iconic brands that you know, like the Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, Momentus Golf, Clarisonic, Dormeo, and many, many more.

There’s no person alive today that has sold more products through video than Rick. He has been a leader in the direct-to-consumer marketing industry for more than 25 years.

I also had the great honor of co-authoring The Amazon Jungle book with Rick, where we combined our skills and expertise to help amazon sellers navigate the marketplace.

In this episode, we discuss the elements that you need in a video in order to communicate in an authentic way to your potential customer that your product is for them.

Tune in to learn more from the legend himself!

Key Takeaways

- Historical perspective on the evolution of direct response marketing (02:53)

- The power of a story in video marketing (09:18)

- How to use Amazon reviews, ratings, and questions for your video marketing (12:22)

- Creating the famous George Foreman TV commercial (18:19)

- Learning how to sell and overcome objections (22:11)

- Features tell, benefits close the sale (30:39)

- Marketing spending anywhere drives sales everywhere (38:56)

- Multi-purposing your video content across different channels (44:18)

- Video tip of the day (47:03)

- How video has changed everything (48:06)

Additional resources:

- Connect with Rick Cesari and buy his books at: rickcesari.com or email him at: rick@directbranding.com

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).