In this episode, Carolina and Shannon discuss the benefits and best practices of Amazon Storefronts and how they can build brand awareness and increase revenue.
In Amazon's fast-paced and highly competitive landscape, brands need to take advantage of every tool and opportunity available to them to succeed.
One such opportunity is Amazon Storefronts, which allows brands to create their own branded web store within the Amazon platform.
However, many brands fail to leverage the benefits and best practices of Amazon Storefronts and often create a Storefront without knowing why or how to prioritize it.
In this episode of the Day2 Podcast, Shannon speaks with Carolina Maldonado, our Brand Content Manager at Avenue7Media, also known as the "Brand Whisperer," about Amazon Storefronts and how brands can effectively use them to build their brand and grow sales.
So, why should brand owners have an Amazon Storefront?
One of the biggest benefits is creative control. It's the only place shoppers can shop the brand's entire catalog without being distracted by competitors' products.
Brands can also drive external traffic from Google search results to their Storefront and have access to valuable metrics and insights, such as where shoppers are coming from and how much they are spending.
If you're a brand owner looking to gain a competitive edge with Amazon Storefront, make sure to listen to this episode of the Day2 Podcast and learn from the "Brand Whisperer" herself, Carolina Maldonado, and Shannon Roddy.
Key Takeaways
- Why brands need a storefront (00:52)
- Storefront vs. Product detail page (03:55)
- How to leverage Storefront to get the most value for your business (07:29)
- The current requirements to have a Storefront on Amazon (16:08)
- Modules brands can add to their Storefront (20:18)
- How to create a great storefront that converts (22:54)
- Best practices when building Storefront (29:50)
- Mistakes brands are making with Amazon Storefront (33:41)
- Seasonal branding for your Storefront (35:37)
- Missed opportunities with Amazon Storefront (38:48)
Additional Resources:
- Learn more about Amazon Storefront
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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