In this episode, Jason sits with his colleague Shannon Roddy to go over various myths sellers and brands have about Amazon.
In this episode, Jason sits with his colleague Shannon Roddy to go over various myths sellers and brands have about Amazon.
Amazon is a beast. People compare Amazon with The Lord of the Rings, saying it can put that ring of power on, and suddenly, sellers' opinions are less important to them.
Or with a vampire who will literally suck the blood out of you.
At the same time, Amazon owns more than half of the online market share, so you have to be there.
You can love it or hate it, but Amazon is not emotional.
The possibilities of immense profit are there, waiting to be unlocked, so the best you can do is understand how to play on Amazon and play to win.
With a combined experience of 26 years of selling on Amazon (earned the hard way), Jason and Shannon are qualified to uncover the myths that prevent people from owning the Amazon platform.
So, click play to join them if you are ready to gain some awareness!
Key Takeaways
- Amazon isn’t just “another sales channel” (04:30)
- “I have a household name brand; therefore, I'm going to win” (7:06)
- Own your brand on Amazon, or someone else will (8:17)
- Awareness is the first step, then action (18:27)
- Before anything, Amazon is a search engine (21:06)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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