Day 2

5 Biggest Amazon Mistakes You Can Avoid

Episode Summary

In this episode, we will cover the biggest Amazon mistakes we see repeatedly. But most sellers and brand owners are making them for the first time. Fortunately, the majority of the mistakes are predictable and avoidable.

Episode Notes

Let's be honest… It's easy to make mistakes selling on Amazon if you’re not prepared or experienced.

Sellers often encounter much pain on the platform, which is so different from other sales channels. It’s not surprising that some of them get frustrated and walk away from Amazon.

In this episode, Shannon and I will cover the biggest Amazon mistakes we see repeatedly. Fortunately, the majority of the mistakes are predictable and easily avoidable.

You’re probably wondering how we can be so sure… Well, in the last 20 years, we've made more mistakes than any other seller!

But you know what they say - when you do everything right, you don't learn anything. When you make mistakes, you learn from them.

And we learned A LOT before cracking the code on Amazon.

So, tune in to learn all about the most common mistakes Amazon sellers are facing every single day! We made them, so you don’t have to.

Let’s dive in!

Key Takeaways:

- Top mistakes new brands make on Amazon (00:00)

- You can’t outsmart Amazon (02:15)

- What if you happen to find yourself on the wrong side of the law? (08:16)

- Failing to defend and protect your brand on Amazon (09:33)

- Selling to distributors without a channel control strategy (14:05)

- You need more than one or two Amazon guys to be successful on the platform (19:22)

- Amazon is not going to help you (23:13)

- If you list it, sales will come - WRONG! (28:21)

- The biggest mistakes brands make on Amazon - recap (30:29)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

- Get the GTINs and U.P.C. barcodes from GS1 US

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).